(For example, I’m obsessed, on several levels, with the “just-cried eyeshadow” trend.) For some more inspiration, or concrete direction about how to deploy the makeup you’re about to see, start stalking some Korean beauty influencers and experts, like Risabae, Yoo’s Beauty, and the Seoul-based salon Jennyhouse. The overarching aesthetic leans more “natural” than “Kardashian,” but in Korean beauty in particular, a hint of playfulness still sneaks through. Korean makeup trends tend to align closely with Korean skin care trends - 'glassy,' 'dewy,' and 'flushed' are a few adjectives you’ll see a lot to describe both Korean beauty and skin-care standards. But there’s really no reason for that, especially since you can get some of the best Korean makeup on Amazon. Korean makeup, however, is a story less often told in the West.
I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?).
